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Research Methods

Week 2: Qualitative Research (Part 1)

Qualitative research definitions, assumptions, research questions, designs, mixed methods, and ethics based on the Week 2 lecture.

Question 18 of 49

Match each example to the qualitative research design it best represents.

Drag each statement into the correct group.

Sort every statement: place all cards into a group, then check your answer.

Statements

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A researcher interviews startup founders about repeated business failure and develops a new theory about resilience-building over time.

A researcher spends a year riding with Harley-Davidson owners and attending rallies to study shared rituals and symbols.

A researcher conducts an in-depth analysis of how Netflix developed and implemented its recommendation algorithm using multiple data sources as a single case.

A researcher first surveys customers and then interviews selected respondents to understand the reasons behind the survey results.

A researcher examines ten years of company annual reports, advertising campaigns, and press releases to analyze how Apple's brand positioning has evolved.

Ethnography

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Case study(ies)

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Grounded theory

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Archival research

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Mixed-methods

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