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Research Methods

Week 5: Quantitative Research Part 2

Questionnaire design, scales, sampling, validity, reliability, post-data collection, and statistical test selection.

Question 33 of 51

What is the main purpose of reverse coding negatively worded Likert items before creating scale scores?

Pick one: press 1-4 on your keyboard or click an option.
A

To test predictive validity

B

To make sure item direction is aligned before computing composite scores

C

To convert a continuous variable into a categorical one

D

To reduce the sample size