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Strategy

Lecture 5-6: Business & Corporate Strategy

Exam-prep quiz covering business-level strategy, generic strategies, productivity frontier, platforms, diversification, vertical integration, internationalization, and non-market strategy.

Question 17 of 70

Sort each item into the correct generic strategy logic.

Drag each statement into the correct group.

Sort every statement: place all cards into a group, then check your answer.

Statements

7

Drag each statement into the correct group.

Use process innovation to raise WTP and lower cost

Risk: costs rise but WTP does not rise enough

Risk: stuck in the middle

Use quality to increase durability while lowering servicing cost

Increase WTP through performance, sustainability, service, complements, or customization

Lower cost through cheaper inputs, learning, or economies of scale

Risk: very large firms become coordination-heavy

Differentiation

0

Drop matching statements here.

Drop statements here

Cost leadership

0

Drop matching statements here.

Drop statements here

Integrated strategy

0

Drop matching statements here.

Drop statements here